“Your Opinion, while interesting, is completely irrelevant…”

So what does all of this mean?  Am I just being a jerk and trying to show people that I know more than you?

Actually, couldn’t be further from the truth.  I got this line from a book – “Tuned In” – and the premise goes like this — While you might think you know a lot about your companies technology and the market that your company plays in, the only way you could possibly know about the problems that exist in your prospects environments is to get out into those accounts and talk with them.

Does your company have one person who “has all the knowledge”?  They know what direction the company or the product needs to go in.  They stand up in front of the group and tell your executive team what they should be doing and what direction the company should be taking.

Do you ever wonder why your company or product line continues to struggle and can never get off the ground and gain the proper traction in the market?

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