One of the best company’s at launching products into the market is Apple. If you ever want to understand how to launch a product with maximum exposure, build brand and excitement in the market, then follow Apple’s launch of their next iPod or version of their iPhone.

Apple does a tremendous job of positioning and messaging their products in the market – however the one thing they do an unbelievable job of is introducing products that resonate with their markets. They understand the problems within their targeted markets and they do a great job of solving those problems with their products.

If you ever wondered why Apple is so successful, just take a look at one of their products and think about the problems these products solve and how they resonate with their markets.

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