Whether it is a podcast, a simple blog, a Twitter site or whatever the mechanism you choose – social media is relatively inexpensive for your business to get going and maintain and you should definitely look at making an investment in it.

Like anything else though, social media will only be as good for your business as the effort you put behind it. White papers, press releases, content, etc. – the more you can put up on the social media site, the more probability that you will get hits to the site when folks do a search.

Even something simple as creating a blog up on the WordPress site – you should take advantage of as many social media outlets for your business as you can.