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Doing the same thing over and over and expecting different results.

For instance…  THIS Thanksgiving (Happy Thanksgiving by the way), you are NOT going to eat as much and give yourself that uncomfortable feeling for the night that you do every other year.  Unfortunately, you get to watching the football games, maybe turn on a basketball game, you continue to eat the snacks that are put out before dinner, then dinner is served and you don’t want to feel like a bad guest, so you fill your plate and eat a great dinner.  Then, right after dinner you find yourself lounging in the Lazy-Boy chair moaning and groaning…

Sound familiar?  Has your company continued to try the same things that have gotten you to the point you are at as a company – only this time, for some reason, it will work better!!

How frustrating is it for you to continue to develop business or product or marketing plans for a specific product or company only to see the company fall back into the same trap that has gotten it to where you are now?

Sometimes the best thing for a company to do is get someone from the outside to look objectively at your business and pay them to tell you the truth from how things look from the outside.  Sometimes people are too worried about their job, don’t like conflict, not good at communicating, etc.  Whatever the reason, sometimes the best thing for your company is to hear the truth from someone who is not attached to your business.

“Your Opinion, while interesting, is completely irrelevant…”

So what does all of this mean?  Am I just being a jerk and trying to show people that I know more than you?

Actually, couldn’t be further from the truth.  I got this line from a book – “Tuned In” – and the premise goes like this — While you might think you know a lot about your companies technology and the market that your company plays in, the only way you could possibly know about the problems that exist in your prospects environments is to get out into those accounts and talk with them.

Does your company have one person who “has all the knowledge”?  They know what direction the company or the product needs to go in.  They stand up in front of the group and tell your executive team what they should be doing and what direction the company should be taking.

Do you ever wonder why your company or product line continues to struggle and can never get off the ground and gain the proper traction in the market?

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